Observed in Meetings. Turned Into Tees.
After two decades across agencies, deadlines, presentations, and “quick
After two decades of deadlines, meetings, escalations, and “quick syncs” that somehow lasted an hour… I started noticing patterns.
The “deadline was yesterday” kind.
The “this could’ve been an email” kind.
The “more Jira than actual work” kind.
ODDTAGS turns those painfully relatable workplace moments into wearable humor.
The Workplace Pattern
Every office has different people. Somehow the same stories.
The Ideal Plan
Clean workflow. Clear deadlines. Peace.The version everyone imagines at the start of a project. Organized timelines. Focused execution. No unnecessary chaos. Almost beautiful.
The Actual Experience
ASAP.” “Quick call?” “Small change.Then reality enters the chat. A “minor update” changes everything. Three people get tagged for no reason. The deadline suddenly becomes emotional. That gap between planning and reality became the humor behind ODDTAGS.
From Observation to Artwork
Every design starts with a relatable workplace moment, rough sketches, and way too many “what if we make this funnier?” revisions.
CURATED WITH TOO MUCH OVERTHINKING
ODDTAGS designs are built from scratch — from observation, writing, sketching, layout exploration, typography experiments, and visual storytelling. Some ideas come from meetings. Some from deadlines. Some from pure second-hand embarrassment. But all of them are designed to make someone stop scrolling and say: “Okay… this is painfully accurate.”
